Bollywood Steps Up

The second wave of the COVID pandemic filled hospitals and cremations grounds and produced thousands of tragic stories of illness and loss. As they did in the first wave and throughout the lockdown, many selfless Bollywood actors, producers, directors and writers came together to help out. Through various foundations and individually, with and without publicity, Bollywood personalities helped out.

Among them:

Aanand L Rai, Bhumi Pednekar, and Dinesh Vijan came together with Art of Living & Zerodha for the “Taare Zameen Pe” initiative. They hope to reach out to as many kids as possible, starting from Karnataka. With the blessings of Gurudev Sri Sri Ravi Shankar, they have come together for this work – Producer Mahaveer Jain (ChangeWithin) & Nikhil Kamath (Zerodha). Recently, they had successfully administered a free vaccination campaign for media & entertainment industry, along with Rajkumar Hirani and Karan Johar.

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Famous Bollywood playback singer and composer Mohit Chauhan in partnership with NIVESH, a Delhi-based NGO, has contributed Covid relief materials worth Rs 1.5 cr to Arunachal Pradesh under ‘Project Bajrangi’, their Covid relief campaign. Contributed jointly by Mohit and NIVESH, the relief materials were handed over to Union Minister of Law and Justice Kiren Rijiju. The items include 5000 N-95 masks, 5000 medical kits, 1250 Rapid Antigen Testing (RAT) kits and 50 Oxygen concentrators. The team has also extended support to the folk and performing artists of Arunachal who have lost their livelihood due to Covid pandemic by providing over 200 ration kits. “The ration kits will be given to the folk musicians of the state who are struggling to survive amid the pandemic. It is a noble thought to reach out to the artists in a hilly terrain like Arunachal Pradesh where fund flow, resources and all means to earn have dried up with no events to perform,” Mohit said while handing over the relief to Rijiju, who conveyed gratitude to the singer and the NGO for the humanitarian gesture. 

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Bollywood actor Deepika Padukone, who has been quite vocal about her battle with depression, recently launched the `Frontline Assist` initiative to provide mental health support to the country`s frontline workers amid the COVID-19 pandemic. As people are facing a strong negative impact of COVID-19 on their mental health, Bollywood`s dimple queen has decided to join hands with Sangath, a non-profit organisation that is committed to improving health and evidence-based interventions in mental healthcare.

Through this initiative, Deepika, under her `Live Love Laugh` non-profit organisation (that deals with mental health issues), will support Sangath’s COVID-19 wellbeing centre with sale proceeds from her clothing line, `The Deepika Padukone Closet`. 

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Bollywood actress Anushka Sharma continues to frequently share her life updates on social media. Today she took to her Instagram story and shared a selfie video of herself while urging her fans to wear a face mask, owing to the safety during the ongoing COVID-19 outbreak across the world. In the short video, the actress is seen donning a basic white face mask while dressed in a grey outfit that also comes with gold-toned layered chains. Rocking her signature no-makeup look with open tresses, she further captioned it, “Tis a reminder to wear your mask” followed by an emoji.

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In preparation for a possible third wave of COVID-19, with predictions of children being impacted to a greater degree, Bollywood actor Huma Qureshi, along with Save the Children, will be setting up a 30-bed pediatric ward in New Delhi.

Following the first two waves where there has been an increase in infections amongst the younger population, child-specific needs are the focus of this new initiative called ‘Breath of Life’.

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